M2 Press Announcements

Newzoo and M2 Research Establish Partnership to Expand Research for Global Games Industry

AMSTERDAM, Netherlands and San Diego, California, October 2, 2013 - Newzoo, a global games market research firm with headquarters in Amsterdam, Netherlands; and M2 Research, a market research and consultancy located in San Diego, California have entered into a partnership to leverage their business and research capabilities to support the global games industry.
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Gamification Market to Reach $2.8 Billion in US by 2016, According to New Findings

Gamification Summit, New York City- September 15, 2011 - M2 Research unveiled new data and forecasts today highlighting the state and growth of the gamification market, showing the industry moving beyond buzz to real revenues. Set to be revealed today at the Gamification Summit in New York City, forecasts show the gamification market is expected to reach over $2.8 billion in direct spending in the US by 2016, with some vendors expecting revenue growth of nearly 200% in 2012. With greater source data than ever before, M2 has also segmented demand for gamification by industry - showing growth in the Enterprise vertical market and a potential shift in Healthcare gamification toward home-grown solutions.

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M2 Research Launchs Kids and Games Report

Encinitas, CA -- August 18, 2010 -- Today's kids are playing games on consoles, computers, portables and online more than ever before. Kids and Games: What Boys and Girls are Playing Today is a new report series launched by M2 Research.

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