M2 Research is a market research and strategic consulting company covering the entertainment industry.
Market Coverage:
- Traditional Gaming: Console and PC
- Online Gaming: MMOs and virtual worlds
- Gaming Segments: Hardcore, casual and social gaming
- Emerging Trends: mobile, microtransactions
- Technology: middleware, production tools, development pipelines
We also track key drivers impacting growth and emerging trends:
- Consumers: study of gaming demographics and user preferences
- Game Development: 3D development vs Flash, costing issues
Publishing
M2 Research publishes timely market intelligence through our newsletters, reports, white papers, corporate profiles and surveys.
Custom Projects
M2 Research provides one-on-one custom analysis and strategic planning for companies. We have worked closely with a wide range of companies to help them in strategic planning of corporate and product positioning, partnering opportunities, and investment positioning. Our wide range of clients have included large technology companies and leading software companies as well as many smaller companies and start ups.