About Us


M2 Research is focused on the convergence of entertainment - mobile/social games and platforms, technology and demographics, games and growth opportunities.

We work with a wide range of companies from large game publishers and technology providers to independent start ups. Companies use our services to help make introductions, create custom research and competitve analysis, formalize product and corporate planning goals, assist with investment strategies and define product positioning.

Marketing Strategy and Intelligence:

  • Industry Introductions

  • Analysis and Research

  • Strategy Implementation

  • Consumer Trend Insight

  • Technology Trend Insight

M2 Research services support the following

Our Market Expertise:

  • Mobile Social Games: mobile games, indie developers
  • Console Games:
  • Online Games: MMOs and virtual worlds
  • Game Segments: Hardcore, casual and social gaming
  • Emerging Trends: monetization,
  • Technology: middleware, production tools, development pipelines
  • Platforms: PC, mobile, tablet, portable, console
  • Gamification: Game mechanics for non-traditional applications
  • Serious Games: Games for learning, education and training

We also track key drivers impacting growth and emerging trends:

  • Mobile/Social Game Companies
  • Traditional Game Publishers
  • Casual Game Companies
  • Consumers
  • Development Tools and Trends
  • Regional Opportunities


M2 Research publishes timely market intelligence through our:
  • Newsletters
  • Reports
  • White Papers
  • Case Studies
  • Corporate Profiles
  • Surveys

Custom Research

M2 Research creates custom research reports for clients to help them gain a deeper understanding of consumer trends, preferences and the competitive landscape. We use a combination of:
  • Primary Research
  • Panel Surveys
  • Secondary Analysis

Community and Strategy

M2 Research works with companies to help them build their communities. From creating community platforms to developing specfic marketing, analysis and strategic requirements. M2 Research also supports companies with partnering and investment opportunities.