Mystery revealed

It was a hard task to get to the bottom of the mystery of ATI's Half Life 2 voucher deal. It took us a lot of time and energy. We wrote about it on many occasions, and had some numbers, but now we've found out just how much ATI invested in this deal.

ATI gave Valve $2.4 million in cash for the deal. ATI also invested $1.2 million in marketing this great game. And last, but not least, was a cool $4.4 million that ATI and its partners spent for bundles.

That amounts to some $8 million dollars. This is a lot of money, I can agree, but ATI never sold so many mainstream and high end cards in its long history as when it bundled them with the justly famous voucher. It sold an incredible lot of 9800XT and 9600XT cards just because of the nice voucher. That small piece of paper convinced many people to go out and buy ATI card.

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